In the bad old days of the web, the only way to create even slightly complex layouts was to use tables. Some sites featured silly numbers of tables, one inside the other, to create relatively simple-looking effects. With CSS, though, tables can finally be replaced.

What’s So Bad About Tables?

If you’ve ever worked with a site that uses tables, you’ll know just how difficult it can be. Your HTML becomes a mess of confusing rows and columns, with no clear markers of which parts of the page do what. If you want to redesign the site, you’re forced to try to extract your content from the HTML and start building the tables all over again. With tables, building web pages felt a lot like building a house of cards.

What’s CSS?

CSS stands for Cascading Style Sheets. CSS lets you apply styling information to specific parts of your HTML, identified by tag name, or by IDs and classes you specify. This is done using CSS selectors.

CSS Selectors

The first thing you need to know about CSS is the basics of how selectors work. There are lots of esoteric and mostly useless selectors, but the basics aren’t too hard to grasp.

CSS relies on your tags having classes and IDs - the only real difference between an ID and a class is that an ID refers to one tag and one only, while a class can refer to more than one.

If you just have the name of a tag on its own, then your CSS rules will affect all of those tags. If you use a tag’s name followed by a dot and the name of a class, then you’ll affect all of those tags with that class. Using a tag, a hash and an ID name will affect only the tag with that ID. Using the hash and ID alone will work on any tag with that ID, while using a dot and class name along works on any tag with that class. So:

p - all paragraphs p.thing - all paragraphs in the ‘thing’ class p#thing - the paragraph with the ID ‘thing’ .thing - all tags in the ‘thing’ class #thing - the tag with the ID ‘thing’

To add rules to each one of these selectors, you just put curly brackets ({}) after it, and then put the rules in that space - that’s all you need to do to create CSS.

Useful CSS Rules

CSS rules look like this:

rule-name: setting;

Here are some of the most useful rule names and the different settings that can be applied to them.

background-color. Lets you set a page’s background colour using HTML colours (they look like this: #123456).

color. Sets colours for text.

font-family. Lets you set fonts for your text - you can add more than one font name, separated by commas, in case your first choice is not available.

font-size. You can set the font size in px or em - it’s better to use em, as these measurements are relative rather than absolute.

width and height. Lets you specify the width and height of things. You can use px or percentages.

margin. The amount of space around the edges of some content. You can add -left, -right, -top and -bottom to margin to specify these margins individually.

padding. Works the same way as margin, but is for the space between the edges of the tag’s box and its content, instead of the space between the tag’s box and other boxes.

border. Puts borders around boxes. Takes three settings (width, type and colour), so you have to put spaces between them, like this: border: 1px solid black;

text-align. Lets you align text on the left or right, or in the centre (’center’).

text-decoration. Controls some text effects - mainly used to stop links from being underlined, like this: a { text-decoration: none; }

float. Tells content to float over other content, instead of starting underneath it on a new line. This is the tag most often used to simulate the kind of effects that you get with tables - floating a div and setting the main content area’s margin to its width is one of the easiest ways to create a sidebar, for example.

Can I Do My Own Website?
Many businesses or individuals in Windsor who want a website commonly ask the question: “Can I develop my own website?” The short answer to this question is yes, absolutely. In fact, developing a simple website is easier now than it ever has been. Programs such as Macromedia’s Dreamweaver or Microsoft Front Page have made it easy to develop web pages with little to no skill. Simply pick a pre-made template, type in your text, add a couple of pictures and voila! You have yourself a website, right? Well, sort of.

The simple fact of the matter is, you can’t expect to develop a professional looking, tightly coded, website just by plugging your text into a pre-made template with a code generation tool. Yes, software has greatly improved over the years with how it generates HTML, the markup code that defines the structure of your web pages, but generated code will always be bulkier, and less efficient than hand coded HTML pages.

Most professionals in Windsor develop their HTML pages by hand. In fact, most page developers rarely ever use anything but a text editor to generate their pages. Professional page developers will use HTML for what it was developed for, to describe the structure of a page, and encapsulate the content of said page via the markup tags relevant to the content at hand. What does all that mumbo jumbo mean? Well, simply put, it means that a professional web page developer is going to structure a page correctly, using the correct tags, not just using tags that look right when a page is rendered to the browser. A professional page developer never concerns himself with how the HTML makes a page look, HTML is there to structure a page, not describe how the style is defined. Cascading Style Sheets (CSS) describes how the nicely structured pages should look when rendered to the browser. Moreover, the developer structures his/her pages so they render correctly in all browsers, a task that the code generators fail miserably at most times.

What’s In Your Page Source?
Alright, I will be the first to admit that most people don’t care how bulky their web pages are or how inefficient they are coded. Granted, most visitors are on high-speed internet and those extra 500 milliseconds your page takes to load isn’t going to matter, right? Again, sort of. You always have to be aware of how long your pages are taking to load, and how responsive they are for your visitors. Studies have shown that an average user will wait about 10 seconds for a page to load before they navigate away out of frustration. I have a feeling that this study was done before the vast majority of users had high-speed internet. I suspect that tolerance to waiting is actually much lower.

Experienced web developers and web designers will always optimize their images, and HTML to load as quickly as possible. Images that are not properly compressed can easily be 5 times larger than a properly compressed image. Improperly compressed images can easily increase a web page load by 5-10 seconds!

Got Google?
One of the biggest detriments of doing your own web development is the lack of search engine optimization. One of the most common causes of websites having poor search engine rankings is because the page is full of HTML errors which throw off the search engine crawlers. Web pages that are not structured correctly, and have a lot of styling information inline with the content will never rank well compared to websites that are structured correctly with nice clean content.

So does this mean that if you do your own website, you won’t ever get listed in the search engines? Of course not, but if a professional web designer or web developer programs your HTML pages, your pages are much more likely to get indexed correctly. Moreover, most web developers will put a link from their well indexed site to your new site, which will further help the crawlers find your site quicker. If your developer is experienced in search engine optimization (SEO), that will even further liken your chances to high rankings in the search engines.

How’s It Going To Look?
Ok, so we have established that yes you can do your own website. It might be coded terribly, and not rank well in the search engines, but you are still determined to do it yourself. Quick question, how is the site actually going to look? If you are a good designer, and can make a nice picture of how you want your site to look, you can use your code generator to make it look the same right? Not quite.

Getting your website to look the same as what you had envisioned is a very tricky proposition for an inexperienced web designer. Developing for the web is very different from developing a page for traditional print. In traditional print, you have a fixed canvas (the page), whereas on the web, you have several variables to contend with. First, you have no idea what resolution your users will be viewing your web-pages at when developing your website. What looks good at 1024×768 might look terrible at 1280×1024 resolutions. To further complicate things, different browsers can show the exact same HTML much differently. Specifically, Internet Explorer based browsers use a different engine than Gecko based browsers (Mozilla, Firefox etc). It can be truly frustrating even for experienced developers to try and keep things looking the same across the board, but for a do-it-yourselfer it can be an impossible task.

Ok, let’s say you’ve tackled all the compatibility issues. How will the website actually look when it’s done? Will it look professional? Or, will it look like a do it yourself site? If your website is being used for business, what image do you waAnt to attach to your company?

Are You Scared Now?
It really isn’t my intent to suggest that you shouldn’t try to develop your own website. I still maintain that a lot of people can develop a fairly decent site themselves, especially if they have a basic understanding of HTML and a fairly good design sense. One good approach to doing it yourself is to have a web developer that you can consult with on some of the more technical issues. You can save a lot of money by doing it yourself and letting your developer check your work for any major issues with the web pages. Many web developers in Windsor will gladly check your pages over at an affordable hoAurly rate, correcting any major issues.

Having a developer to walk you through some of the more technical aspects of web developing can be a very sound approach if you want to do your own web programming. You really do have to weigh the hourly rate of checking the code against the cost of having the developer program everything.

Sharbel Lutfallah is a Web Developer and Programmer in Windsor. Visit http://www.wiredsolutions.ca to gain more valuable information when looking for your own Web Developer and Web Programmer.

If you are designing a web site for which the achievement of high conversion rates is a priority, focus your design efforts on showcasing and highlighting the content and copy.

For sites where conversion rates are a priority, the primary purpose of design should be to present the message in such a way that it delivers the maximum impact.

>> So “good” design doesn’t matter?

That’s not what I’m saying. I’m saying that design serves a function. For an entertainment or arts site that primary function may be to present images in an attractive way. That’s fine.

But for a site that is created to generate sales, the text must come first. Everything…from the architecture of the site to its design must work towards supporting your message and delivering people to the final checkout page.

>> Sounds obvious. Why make the point?

I make the point because the presentation of the message is often the last thing on the minds of web groups.

Web designers are higher on the food chain in these groups. All too often the writing of the message becomes a secondary consideration. “The site will look like this. We’ll arrange the pages like this. And by the way, we need someone to write the words.”

This attitude of “text comes last” is nonsense and it has been from the day the internet first went commercial.

Hundreds of millions of visitors have always known that their primary need on arriving at a site is to find the key messages. “Am I in the right place? Will I find what I want on this site?”

Our visitors know that the words are the most important element on a web site.

Google knows that the words are the most important element on a web site. (Unlikely aside from the Googlebot: “Cool design. Better rank this page higher.)

The only people who haven’t understood this so far are web group managers and web designers.

Even marketing people insist on just dropping in for-print-approved text on their sites, without any thought as to the special needs of the medium. (Would they create a radio ad simply by using the sound track from their TV commercial? I don’t think so. Every medium has its own demands when it comes to the words, the web included.)

>> How to design to showcase the message

The first step is to bring the writer in at the beginning. The designer will find that the writer has a number of priorities and needs in mind. He or she might say:

“This is the page’s primary message. We need people to really get this on the first screen.”

“We have three separate audience needs to address here. I need these three headings to have equal emphasis, preferably on the first screen.”

“This message is just the first step in converting a visitor to a buyer. We need a strong pathway of three levels before he or she is ready to buy.”

“This sales message is complex, it will take some space and longer copy. We need to format the text so that people will keep reading. We need strong subheads, some indented passages and emphasis at the following points.”

Once the writer has outlined the needs of the copy, the designer can then focus on showcasing the key points in the message, giving the correct emphasis to the various headings, subheads, body text and links.

The designer’s job here isn’t to make the page “pretty”, it is to deliver the message with the right emphasis, and with each point in the correct sequence.

>> How does a designer know what to do?

In some senses, this is new ground for designers online. Until now, too much emphasis has been places on design for its own sake, instead of using it to support the copy on a site’s pages.

If a designer wants to know how this works, he or she should go sit next to a direct marketing designer/copywriter team while they work.

See how the team communicates. See how the designer listens to the writer and places a great deal of emphasis on the type. Watch how the designer spends a lot of time selecting the right font, the right type size and color. See how a conversion-focused designer pays massive attention to the placement and appearance of every element of text.

Why? Because in direct marketing the response rates are intimately connected with the presentation of the copy. It matters where on the page each text element is placed. The font and its size and emphasis matters. The final formatting of the text matters.

Online? When you are building pages with a view to maximizing conversion rates, you become a direct marketer. That means thinking like a direct marketer, writing like a direct marketer and designing like a direct marketer.

>> Concluding points…

As it stands on the web right now, we have a couple of groups of designers.

There are the general web designers who create beautiful sites, without regard to how the copy should and can work harder.

And there are the online direct marketing designers who design single page sales sites that are created to maximize sales.

At some time in the future it would be good to see these two groups learn more from each other.

It would be good to see the general web designers learn more about increasing conversion rates by learning some of the skills of the online direct marketing designers.

It would be good to see the online direct marketing designers expand their skills beyond the scope of single, scrolling sales page.

And it is essential that every online designer pays a great deal more attention to the writers and the showcasing of every page’s message.

Nick Usborne is a freelance copywriter, author and speaker. For more articles and resources on writing for the web, visit his site, http://www.excessvoice.com.

To find out more about designing for high conversion rates, read his review of AWAI’s course, Graphic Design Success.

What is a Domain Name?

Practically speaking, your domain name (web address) is the core of your Internet identity, your online brand. Your customers and friends will remember this name and use it to find your website, your products or your services. And since no two parties can ever hold the same domain name (web address) simultaneously, your Internet identity is totally unique.

Technically, a domain name is an addressing construct used for identifying and locating computers on the Internet. While computers use Internet Protocol (IP) numbers to locate each other on the Internet, people find them hard to remember. Therefore, domain names were developed to permit the use of easily remembered words and phrases to identify Internet addresses.

For example, the domain name rocketface.com represents the Rocketface website. When you type rocketface.com into a web browser or send e-mail to someone at rocketface.com, the Domain Name System (DNS) translates rocketface.com into the IP numbers used by the Internet and connects you to Rocketface®.

Selecting a domain name

Here are a few things to consider when picking a domain name.

1) Pick a name that reflects the nature of your website or a name that stands out and captures the eye. (i.e. This second method is called branding)

2) Keep it as short as possible. That helps to make it easy to remember.

3) Be sure that you have full ownership of your domain name. Some hosting services will offer cheap domain name registration but keep the rights to the name themselves.

Domain name registration

For a fee, which usually costs about $9.95 - $35.00 US (i.e. depends upon if you buy it in a hosting plan or not), you can register a domain name. This will give you an address on the internet that can be hosted on a web server and accessed by anyone. The registration of domain names is administrated by several companies who are licensed to handle the task.

Registering your domain name

These links will provide you with access to services which can show you how to register your domain name, the mechanics of domain names and their construction. Also, most of them can provide hosting for your website as well.

Icann

(The Internet Corporation for Assigned Names and Numbers) oversees the domain registration business. If you ever have trouble with your registrar or if you are looking for an approved domain name registrar this is the place to go.

InterNIC

This website has been established to provide the public information regarding Internet domain name registration services and is updated frequently.

Free Website Hosting and Domain Names

If you are hosted by a free service you have little control over your domain name. Free webhosting services have their own domain names. If you want a unique domain name then you must register it yourself. Be sure to do a search first to see if the name you want is available.

How the Rich Build a Profitable Website

This article is geared mainly to those investors who either have a product to market and no website, or they have neither a product nor a website.

First, to those investors without either a product or a website. If you have no or very little money to invest in a new website, let me tell you about a great site that will let you build a brilliant website absolutely free. Yes, that’s right. Freeservers.com will let you build a sizable website that will remain in existence forever, for free. All you have to do is invest a little time and effort in http://www.freeservers.com with the site wizard, and you’ll have a great website in very little time.

If, on the other hand, you do have a little money, then you can simply sign up for a paid domain name in an upgraded account at freeservers.com. After that, just market your website. See my previous article, How the Rich get Rich Online, for details. After you get done marketing, you can sign up with affiliate websites and earn commissions. All of this is covered in the afore mentioned article, How the Rich Get Rich Online.

If you are an individual with a product, but no website, then go do these things and you can have a massive stream of income coming your way in no time. Also, you can license others to sell your product for you, on a commission basis, and all you have to do is cash incoming checks.

If you’d like to add a link to your links page, send me an email at aaron_kater@yahoo.com with ADVERTISE INFO in the subject line, and I’ll get back to you ASAP.

Thanks for taking the time to make yourself rich!

Aaron Kater http://aaronkater.4t.com aaron_kater@yahoo.com

Aaron Kater publishes an online article, Katerzine!, on his website at http://aaronkater.4t.com. Please visit his website frequently, and on a regular basis, and be sure to advertise with him!

This is my question…

I spend a fortune on SEO and now I am #1. If there are 976,840 businesses like mine on the internet, why is that I am # 1?

Am I the only one who cares about being #1? Are 970,000 other business owners stupid? Are they all so poor they can’t afford to bid? Am I really #1? Why is it that the next 3 listings just below mine are not the sites of my competitors but listing for directories? Is it really possible that I am the only one who understands search engine optimization? Or…………

Maybe the the other sites have all the business they need, maybe people are finding their sites by specifically typing in their web address because someone told them to check it out. Maybe their web address is bookmarked on their clients computers. Maybe just maybe, their business came first and the website followed. Which came first the chicken or the egg? The business or the web site?

The search engines are charging me for everyone who peeks in my store window whether they purchase or not. I focus my advertising budget on getting internet traffic but in fact most of that traffic does not translate into business. In addition, the clients I get from the internet show no loyalty at all. Here today.. gone tomorrow.

What is the point of becoming # 1? Volume of hits or volume of sales?

It is crucial that those starting internet businesses understand marketing, not just SEO.

I use about 75 different websites on a regular basis, but I have visited about 275,000. Of the 75 that I use on a regular basis most are businesses that I used prior to finding their internet address phone company, gas company, bank, stores that I shop at on a regular basis, etc. Many of the other sites I have bookmarked, I use for their free services but have never purchased anything from them. This includes games, internet tools etc. Then there are about 10 sites that I actually found as a result of a search engine and actually purchase from them on a regular basis. 10 sites out of 275,000 + sites that I have seen.

I think that it is crucial for net-preneurs to understand that the internet is not a marketing solution it is a marketing tool. It is a tool to market a business that has great customer service, quality products, and pricing to match. Marketing your business should start with marketing to family and friends, your neighbors, and local customers and then move to include a website to enhance customer service. Your primary goal should always be to gain customer loyalty and to have enough business to keep you happy but not to try to get 1000’s of clicks from people who are surfing the web. Look for Coke.com under soda, or soda pop, or carbonated beverages, or cold drinks. They are not even in the top 50. But look for them under Coke and there they are! #1! Look for them under Coca Cola…there they are #1. The business came first!

The front page of your website should accomplish a couple of things. First, it needs to be able to quickly grab a visitor’s interest. Second, it needs to be set up so that search engines can easily and properly index it.

I generally have clients come up with about twenty keywords that they want search engines to index their site under. Then I have them include as many of those as they can in their front (or home) page without sounding unnatural.

The structure I advise in general for home pages is one or two paragraphs with 2-4 sentences apiece. This should then be followed by a bulleted list or two of some sort. This will serve both our first and second purposes. For search engines, not having tons and tons of text will give more relative weight to the keywords you use. This will make your site rank relatively higher in the search engine’s results for those keywords.

For visitors to your site, a short paragraph or two followed by a bulleted list will make it quickly obvious to them whether your site is worth investigating in further detail. For that reason, the two paragraphs of text should be a general summary of the rest of the site and of your business. This is not really the place to tell a detailed story. Instead, you can mention the story and provide a link to it elsewhere on your site.

If your front page write-up is effective, it will benefit your business. A higher search engine ranking and visitors who explore more of your site will be the result.

Here we are going to show you how to Install Pico. So you got
your new dedicated server and your favorite editor ( PICO ) is
not there? Well we are going to help you install Pico on your
dedicated server. PICO is a very simple and easy-to-use text
editor offering paragraph justification, cut/paste, and a
spelling checker. (Pico is an acronym for PIne COmposer). Please
note pico can not be “updated” alone on your server as it is
part of PINE. Let’s get started and Install Pico.

Steps To Install Pico

1. Login to your server via SSH as root.

2. Type: rpm -q pine It should say: package pine is not
installed

3. Type: wget
ftp://rpmfind.net/linux/redhat/9/en/os/i386/RedHat/RPMS/pine-4.44
-18.i386.rpm

4. Now let’s install the rpm we just downloaded. Type: rpm -Uvh
pine-4.44-18.i386.rpm

Now you are ready to use pico.

How To Use Pico

(
http://www.ukwebmasterforums.com/t4860-how-to-use-pico.html )

Web Hosting UK
(http://www.session9.co.uk/ )

Webmaster
Forums ( http://www.ukwebmasterforums.com/ )

Web
Hosting Affiliate (
http://www.session9.co.uk/web-hosting-affiliate/ )

Domain Reseller (
http://www.domainvendor.co.uk/ )

Do know your audience It’s important to know your audience. If you write for a site that sells toys you’ll use other words, colors, images etc. compared to a site for online banking. Write and design with your visitors in mind. Don’t get tempted to write for yourself.

Don’t use meaningless words Do you have a cool site with hot subjects? Or a hot site with cool subjects? On some hype-sensitive sites these kind of words might be useful but on most sites you’d better refrain from meaningless words.

Do write about the subject Write about the subject. Saying: This page is about breeding goldfish talks about the page. Instead, start right away with the subject. Breeding goldfish is a popular hobby….

Don’t use jargon Avoid jargon. That goes for Internet jargon but also for jargon for any other subject. Only if your site is focused on a selective group of specialists jargon might make sense.

Do use short sentences Use short sentences. The World Wide Web is fast. Your visitors want to get your info in a snap. So read and reread your text. Then cut out as many unnecessary words as possible.

Don’t write technical Don’t write technical. Your visitors don’t care how you created your site and that you prefer Perl over TCL/TK (or the other way around). Instead write about your subject.

Do use correct spelling OK, this one will turn against me…. Use correct English or whatever language your site is written in. As a standard routine use a spelling checker but don’t rely completely on it. Human proof reading is necessary. This can be difficult - especially if you’re not native speaking English.

Don’t show any page under construction Don’t publish a page that’s under construction. People will hate you if you do. If the page isn’t finished, it’s not ready to be published. In a sense most pages are always under construction because they are updated (more or less) frequently.

Do use the first screen Be sure to put important text on the first part of your page, the part that will show up first on a screen.

Do present the issues right away Your visitor wants to know immediately what she/he can find on your site. Keep that in mind when designing your site. Present the important issue(s) of your site on the first page.

Do use a descriptive title The text for the tag “TITLE” should be descriptive. The title shows up in the results of search engines. A descriptive title makes clear what people can expect on your site. The title is also shown in the history list of browsers.

Do use small pages The World Wide Web is not a book. People don’t read it sequentially. They want to select a small piece of info and decide what info they want to read next. So you should provide small pages. Cut long pages in pieces and connect them through hyperlinks.

Do use implicit text for your links Phrases like Click here or Check this link distract from the content and are to be avoided. Try to write your text in such a way that a link is a natural part of the sentence. Instead of Cyber Logic Host :: Cheap Web Hosting, domain registration Click here to visit it; try to write something like Cyber Logic Host :: Cheap Web Hosting, domain registration.

Do update your pages Be sure to check your pages on a regular base and to update them if necessary.

Do show date of update You update your pages on a regular basis. Don’t you? Make clear to your visitors how recent or (out-)dated your information is. Provide the date of the last update. And don’t forget to change the date if you change a page…

Do ask for feedback You can learn from your visitors. Ask for their feedback and give them an e-mail address to reach you.

Cyber Logic Host :: Cheap Web Hosting, domain registration

Did you know that one of the major purposes of a website is to capture visitor information and create an effective prospect list?

Do you also know you could write a newsletter or email broadcasts with important announcements and send it out to thousands of people in an instant without spamming anyone. Did your web designer tell you the method to do it or provide the software for it?

The most neglected aspect of millions of websites is an effective strategy to capture the details of the visitors and following up with them frequently and convert them to sales.

With spam laws getting tougher, spamming bulk email lists is no more the option. The emails list providers harvest the mail ids and put out attractive ads of millions of email ids which if you use will get you on the wrong side of your customer as well as your hosting service provider. Further uninvited emails invoke a feeling of anger in the receiver and there is not even a remote possibility that they would ever become your customer.

The key is your Optin list. Optin list is simply a list of web site visitor who has filled in a form at your site and opted to receive information from you.

Building your optin list involves two steps. 1. Having a website. 2. An Autoresponder

Now you have learned to drive in traffic to your website. What happens to all that traffic? They just do a bit of window shopping and move on even if they are interested as they may have other work to be attended to.

This is where, if you have a form asking them to leave their name and email ID in return for a subscription to an ezine or a free ebook, comes in handy. They leave their details which is effectively giving you permission to mail them further. This is the beginning of your optin list. Over a period of time as you drive traffic to your site, you build up a list of thousands of targeted prospects. Note the word targeted as they have left their details due their interest in your product/service or business.

Now this form is sent to an external remotely hosted autoresponder or your own autoresonder system (ready software are available for this) which immediately sends out a predrafted thank you letter acknowledging his interest with the details of the download of your free eBook or confirming the subscription to the ezine or both.

There are personalization features build into any good autoresponder software which would automatically pick up the first name of your prospect that has opted in. This helps in building a personal relationship and actually increases the sales you make.

You can set up your autoresponder with pre drafted emails packed with information on your products, announcements, special offers or anything of interest to your customer you can think of. This makes your sales process a 24/7 system projecting a professional image.

These letters having been prewritten can be few in numbers or go up to even hundred letters. You have the convenience of specifying the interval in which they should be sent by the autoresponder.

Research has conclusively established that you need a minimum of 7 follow ups for a conversion.

Now you have a fully automated system which takes care of your follow up without you having to lift a finger or even touch your keyboard.

You also have the facility of sending special broadcasts or announcement in between your automated series. The broadcast feature can also be used to mail your ezines or mini free eBooks, ebrochures or product catalogues.

The most important thing to remember in this is your letters have to be absolutely professionally written and highly powerful to induce conversion to sales. If they are boring or sloppy they would just opt out of the system by sending an unsubscribe return mail to your autoresponder and you have lost the prospect forever.

It is best to have the letters professionally written if you think your writing is not powerful enough.

So now you know all about it, I am sure you can initiate some massive action to make your website a cash magnet.

R.G. Srinivasan is a Certified Trainer, Writer and author of eBooks with more than two decades of managerial experience. He is featured as an expert author by leading content syndication sites. You can view his home-business resources blog at http://www.home-businessresources.blogspot.com for online marketing tips, resources, opportunities and online promotional strategies.